Zaid Al-Qassab — SPARQNOW

At-a-Glance

Most recently served as Global CEO of M+C Saatchi plc, a FTSE AIM-listed worldwide marketing and creative services group.
Led digital transformation, including AI policy, strategy, and implementation, and digital product development in several companies.
Oversaw 6 post-acquisition integrations and reshaped business direction via 3 acquisitions and 5 divestitures at M+C Saatchi plc.
Award-winning marketer, having won the Cannes Lions Film Grand Prix twice and Brand of the Year twice, and named #3 Marketer in the UK in December 2023.
Served as Chief Marketing Officer of Channel 4, the UK streamer and broadcaster.
Held roles as Chief Brand and Marketing Officer and Managing Director at BT Group, overseeing BT, EE, Plusnet, and Openreach businesses.
Serves as a Non-Executive Director at the Advertising Standards Authority and a Board Trustee for Wateraid.

Biography

Zaid Al-Qassab is an experienced CEO, Non-Executive Director (NED), and Trustee, specializing in customer-centric change management, digital transformation, and brand-building. He combines operational, commercial, strategic, organizational, and customer-led approaches to drive competitive advantage and business growth.