Zach Resnick is the Founder and CEO of Ascend, a full-service travel concierge. Ascend operates as a 24/7 service accessible via WhatsApp, handling flights, hotels, and car bookings end-to-end with a team of travel experts supported by proprietary AI. The service aims to save customers, primarily GPs, CEOs, and executives, approximately 35% on transatlantic business and first-class fares, resolving 98% of disruptions before customers notice.