Yves Pigneur — SPARQNOW

At-a-Glance

Ranked in Thinkers50's Most Influential Management Thinkers in the world and holds the Thinkers50 Strategy Award.
Professor at the University of Lausanne since 1984.
Co-invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map.
Co-authored international bestselling books: Business Model Generation, Value Proposition Design, and The Invincible Company.

Biography

Yves Pigneur is a professor at the University of Lausanne, where he has taught since 1984. He is recognized for his significant contributions to business strategy and management, particularly through the development of practical tools for business practitioners.

Together with Alex Osterwalder, Pigneur co-invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map. These tools are widely adopted by businesses globally.