Brian Wong is the Founding Partner at BW Growth Ventures/Ascii.vc, an early stage antifund specializing in “boring tech.” He is also known as the co-founder of Kiip (pronounced "keep"), a mobile consumer engagement platform launched in 2010. Kiip is credited with creating “moments marketing,” a strategy that involves brands advertising to consumers based on their mobile behaviors, at opportune times and mindsets within 10,000 apps.