Alexandra Willis — SPARQNOW

At-a-Glance

Serves as Director of Digital Media and Audience Development at The Premier League since 2022.
Formerly the Communications and Marketing Director at The All England Club and The Championships, Wimbledon for over 11 years.
Holds board positions as a Trustee at Greenhouse Sports and an Advisory Board member at Whisper Group.
Educated at Oxford University and Harvard Business School.
Recipient of multiple industry accolades, including six Sport Industry Awards, seven Sports Technology Awards, and two Leaders Sports Awards.
Has a journalism background, including roles as a freelance writer and editor, and a sports production journalist at Telegraph Media Group.

Biography

Alexandra Willis is a strategic leader in media, digital, marketing, and communications, currently serving as the Director of Digital Media and Audience Development at The Premier League since 2022. In this role, she focuses on driving business innovation and transformation through creative storytelling and strategic thinking.