Will Guidara — SPARQNOW

At-a-Glance

Former co-owner of Eleven Madison Park, which was named the Best Restaurant in the World under his leadership.
Author of the New York Times Bestseller "Unreasonable Hospitality."
Author of "Unreasonable Hospitality: The Field Guide," scheduled for release in April 2026.
Host of The Welcome Conference.
Co-Producer on the Emmy Award-winning series The Bear.
Recipient of the Wall Street Journal Innovator Award.

Biography

Will Guidara is a New York Times Bestselling author and a prominent figure in the hospitality industry. He is the author of "Unreasonable Hospitality" and has a forthcoming book, "Unreasonable Hospitality: The Field Guide," slated for release in April 2026.

Guidara is recognized as the former co-owner of Eleven Madison Park. Under his leadership, the restaurant achieved significant international acclaim, being named the Best Restaurant in the World.