Wendy Liebmann is the CEO of WSL Strategic Retail, a company she founded with a passion for the convergence of consumers, shopping, and retail. Her goal for WSL is to assist companies in building their retail strategies by maintaining close contact with shoppers, understanding their lifestyles, and how they spend.

Under her leadership, WSL conducts extensive research, including the How America Shops® and How the World Shops® studies, which have been ongoing for more than two decades.