Wendy De La Rosa is an Assistant Professor at The Wharton School, where she has served since 2021. She holds a Doctor of Philosophy (PhD) in Consumer Behavior and a Bachelor of Science (B.S.) in Finance and Management. De La Rosa is also the co-creator and host of the TED series 'Your Money and Your Mind', a role she has held since 2021.

Her professional engagements include serving as a Board Member for Code for America since 2021, and as an Advisor for Propel, Inc.