W. Chan Kim is a South Korean business theorist and a Professor of Strategy and Management at INSEAD. He is also the co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. Kim is widely known as the co-author of the 2005 book *Blue Ocean Strategy*, which he wrote with Renée Mauborgne.
Born in Korea, Kim pursued his education at the Ross School of Business, where he began his academic career in the late 1970s.