Vivian Tu is an American businesswoman, author, and media personality known as Your Rich BFF. She is the founder and CEO of Your Rich BFF Media, a multi-media company that provides financial education. Tu aims to make personal finance and investing accessible and engaging for a new generation, blending topics like student debt and stocks with relatable anecdotes. She is also a New York Times bestselling author and the host of the "Networth & Chill" podcast.
Tu began her career as a trader at J.