Viv Beck serves as the Chief Executive at Heart of the City. Her career spans the public, private, and not-for-profit sectors, where she has held senior corporate and governance roles.

Beck has experience leading organizations and teams, including managing a medium-sized design and print agency and being involved with start-ups. Previously, she was the General Manager Communications at Spark New Zealand. She holds a Bachelor's Degree in Economics and a Diploma of Journalism.