Saurabh Uboweja is a positioning strategist, author, and co-founder, known for his conviction that leaders create lasting value when their businesses are built on clarity and brand-led thinking. He currently serves as the Managing Partner and Practice Leader of Positioning Strategy at BOD Consulting since 2008, where he developed the EPIC Brand Map™, a strategic framework designed to create clear, relevant, and lasting brand positioning. Since 2013, he has also been a Co-Founder at CrediHealth.