Trent Simonian is the creator of Sidetalk, a comedic web series known as New York's one-minute street show. Sidetalk has achieved significant reach, generating billions of views and millions of followers across social media platforms. Simonian is recognized for creating the viral "Bing Bong" trend.

Under his direction, Sidetalk has collaborated with prominent personalities such as Drake, Travis Scott, A$AP Rocky, Kai Cenat, and Cardi B.