Tracey Follows is a futurist and the CEO of Futuremade, a futures consultancy that advises global brands and businesses. She is recognized as one of the top 50 female futurists in the world by Forbes and is ranked #7 in the Global Gurus "World's Top Futurist Professionals." Follows also serves as a Visiting Professor in Digital Futures and Identity at Staffordshire University and as a Guest Lecturer in Futures and Strategic Foresight at London Business School.