Eran Ketter, PhD, is a tourism advisor, trainer, and keynote speaker at Ketter Consulting, a role he has held since 2007. In this capacity, he works with leading global tourism organizations, including UN Tourism, the European Travel Commission, and the OECD. Dr. Ketter is recognized as a global expert on tourism trends, resilience, and crises, and has delivered keynote presentations at major tourism events in over 40 countries, such as ITB Berlin and TEDx Tourism.