Jim Tobin is a social media marketer and agency leader, known for founding and leading two prominent agencies. Since 2007, he has served as the CEO of Ignite Social Media, an agency dedicated to assisting major brands with social media marketing, social marketing, and customer engagement. The agency focuses on empowering companies to build meaningful connections and drive brand growth in a competitive digital space.

In 2015, Tobin also founded Carusele, where he holds the position of President.