Tim Higgins — SPARQNOW

At-a-Glance

Business Columnist at The Wall Street Journal, covering Apple, Tesla, and other tech companies.
On-Air Contributor at CNBC and co-host of the "Bold Names" podcast.
Author of "POWER PLAY: Tesla, Elon Musk, and the Bet of the Century," published in 2021.
Author of "iWAR: Fortnite, Elon Musk, Spotify, WeChat, and Laying Siege to Apple's Empire," due in September 2025.
Recipient of multiple SABEW awards for reporting, including on Elon Musk and driverless cars.
Previously a reporter for Bloomberg News (2010-2016) and Automotive Reporter at Detroit Free Press (2007-2010).
Holds a Bachelor of Journalism and an MBA.

Biography

Tim Higgins is a business columnist for The Wall Street Journal, where he focuses on Apple, Tesla, and other technology companies. He regularly appears on CNBC as an on-air contributor and is the co-host of the "Bold Names" podcast.

Higgins is the author of two books: "POWER PLAY: Tesla, Elon Musk, and the Bet of the Century," published in 2021, and "iWAR: Fortnite, Elon Musk, Spotify, WeChat, and Laying Siege to Apple's Empire," which is scheduled for release in September 2025.