Tiffani Bova is recognized as a Top 50 Business Thinker and a 2x Wall Street Journal Bestselling Author. She currently serves as the Chief Strategy & Research Officer at The Futurum Group, where she leads research and strategy. Bova advises executive teams on growth strategy, go-to-market (GTM) transformation, and experience-led growth, emphasizing that companies sustaining growth prioritize sequence and market context over tactics.