Tal Ben-Shahar is an Israeli professor and writer, known for his contributions to positive psychology and leadership. He is the co-founder of the Happiness Studies Academy, established in 2016, which offers a comprehensive certificate program in Happiness Studies. Ben-Shahar also co-founded Potentialife in 2011, a company dedicated to bringing positive psychology to daily life through leadership programs, and VIVID in 2023, where he serves as Chief Scientist.