Taddy Hall — SPARQNOW

At-a-Glance

Senior Partner in the Innovation Practice at Lippincott, advising senior executives on innovation outcomes and growth.
Co-authored the bestselling book "Competing Against Luck" (2016) on Jobs Theory and customer choice.
Co-authored "The Online Advertising Playbook" (2007).
Collaborated with Harvard Business School Professor Clayton M. Christensen on advisory and research projects.
Serves as a Senior Advisor for Endeavor, a network of high-impact chief executives in emerging markets.
Served on the Board of Managers for YMCA of the USA.
Began his career with the venture capital firm Advent International.

Biography

Taddy Hall is a Senior Partner in the Innovation Practice at Lippincott, where he serves as a brand strategist and innovation advisor. He is recognized as one of the world's leading innovation experts, specializing in product development, innovation process improvement, and organizational transformation. Hall advises senior executives globally to enhance innovation outcomes and drive growth.

Over 15 years, Hall collaborated with Harvard Business School Professor Clayton M.