Steven McAlpine — SPARQNOW

At-a-Glance

Founder and CEO of INTRVL, a company focused on building technology for data-driven targeting and measurement in media.
Recognized as '40 Under 40'.
Specializes in Impact & Persuasion Measurement, Audience Targeting & Segmentation, and Advanced Regression Analysis.
Previously served as Director of Media Measurement at Hawkfish LLC and Data Scientist at Anthro.

Biography

Steven McAlpine is the Founder and CEO of INTRVL, a company he founded to create data-driven solutions for understanding human behavior and beliefs. INTRVL focuses on solving complex targeting and measurement problems for causes and campaigns, drawing lessons from both commercial and political advertising.

McAlpine's career is dedicated to quantifying the impact of interventions.