Steve Heroux — SPARQNOW

At-a-Glance

Founder at The Sales Collective, empowering over 300 B2B companies to revolutionize their go-to-market sales strategy through proven systems and processes.
Founded The Sales Collective in 2022, an outsourced sales enablement partner.
Served as CEO/Founder of Victory Selling from 2018 to 2022.
Author of "The Sales Contrarian" (since 2025).
Author of "Sales is NOT a Dirty Word" (since 2020).
Holds a Bachelor’s Degree in Marketing.

Biography

Steve Heroux is the Founder of The Sales Collective, an outsourced sales enablement partner dedicated to building healthy, scalable, and sustainable revenue organizations for B2B companies. Since 2022, The Sales Collective has empowered over 300 B2B companies to revolutionize their go-to-market sales strategy through proven systems and processes.