Stella Smith is the CEO and Founder of pirkx, a pioneering force in the UK’s employee benefits industry, where she is reshaping access to health and financial wellbeing for gig workers, SMEs, and beyond. With a mission to create egalitarian, socially conscious, and innovative solutions, Stella has led pirkx through over six years of growth, delivering inclusive, user-centric meaningful benefits such as 24/7/365 GP access, discounted gym memberships, and retail cashback.