Simon Sinek — SPARQNOW

At-a-Glance

Founder at The Curve since 2021.
New York Times bestselling author of 'Start with Why' (2009) and 'The Infinite Game' (2019).
Author of 'Leaders Eat Last' (2014), 'Together Is Better' (2016), and 'Find Your Why' (2017).
Popularized the concept of WHY, featured in one of the most-watched TED Talks with over 37 million views.
Launched his own business, Sinek Partners, and founded The Optimism Company, a digital learning platform.
Served as an instructor of strategic communications at Columbia University and an adjunct staff member of the RAND Corporation.
Earned a BA in cultural anthropology from Brandeis University.

Biography

Simon Sinek is an American author and inspirational speaker known for his unshakable optimism and belief in building a bright future together. He is widely recognized for popularizing the concept of 'WHY,' which he introduced in his 2009 TED Talk, 'How Great Leaders Inspire Action,' one of the most-viewed talks on TED.com with over 37 million views.