Simon Mainwaring is the Founder and CEO of We First, a strategic brand consultancy established in 2011. Based in Culver City, California, We First Inc. specializes in accelerating the growth and impact of future-facing, purpose-driven brands. The firm is a certified B Corporation, and its clients include companies such as TOMS, Timberland, VF Corporation, SAP, and Coca-Cola.
Mainwaring is a New York Times and Wall Street Journal bestselling author.