Siddhi Saraiya is the VP of Product Management at Zalando, where she leads customer experience, content platforms, and experimentation. In this role, she is responsible for ensuring users have a cohesive and personalized journey across both web and app. She also drives a culture of data-driven, discovery-led experimentation to accelerate product-led growth.

Prior to Zalando, Saraiya was the Global Head of B2B Digital Product Management at Adidas.