Shlomo Benartzi — SPARQNOW

At-a-Glance

Co-inventor of the Save More Tomorrow (SMarT) program, implemented by most large US retirement plans and included in the Pension Protection Act of 2006.
Professor Emeritus at UCLA Anderson School of Management.
Founder of Digitai, a consulting firm that designs digital interventions.
Developed research on myopic loss aversion and naïve diversification in financial decision-making.
Author of "Save More Tomorrow", "Thinking Smarter", and "The Smarter Screen".
Serves on advisory boards for Acorns, WisdomTree, Morningstar, and Personal Capital.
Frequent contributor to the Wealth section of The Wall Street Journal.

Biography

Shlomo Benartzi is an American behavioral economist and Professor Emeritus at the UCLA Anderson School of Management. He holds a bachelor's degree from Tel Aviv University and a Ph.D.

from Cornell University's Johnson Graduate School of Management. Benartzi is recognized for co-developing the Save More Tomorrow (SMarT) program with Nobel Laureate Richard Thaler.