Shelma Jun is the Founder and Managing Director of Flash Foxy, a multi-media platform she created in 2014 to celebrate women climbing with women and foster inspiration and connection within the community. She is also the creator of the Women's Climbing Festival, which began in 2016 in Bishop, CA, and has grown to gather 300 women for a weekend of climbing, panels, and clinics. In its second year, the festival expanded to include an additional location in Chattanooga, TN.