Sheena Iyengar — SPARQNOW

At-a-Glance

Recipient of the 2023 Thinkers50 Innovation Award.
S.T. Lee Professor of Business at Columbia Business School since 1998.
Founder of Think Bigger since 2023, integrating research with AI through the Choice Mapper tool.
Known for her groundbreaking research on human decision-making and choice.
Author of "The Art of Choosing" (2010) and "Think Bigger" (2023).
Holds a Ph.D. in Social Psychology from Stanford University (1997) and degrees in Economics and Psychology from the University of Pennsylvania (1992).

Biography

Sheena S. Iyengar is the S.T.

Lee Professor of Business in the Management Department at Columbia Business School and the founder of Think Bigger. She is widely recognized as an expert on choice and innovation, with her research shaping both academic and business fields. Iyengar is the author of "The Art of Choosing" (2010) and "Think Bigger" (2023), both of which have received critical acclaim.

Her work has earned her multiple prestigious awards, including the 2023 Thinkers50 Innovation Award.