Shaun Rein is the founder of CMR, a strategic market research firm he established in Shanghai in 2005. CMR partners with organizations across the private, public, and not-for-profit sectors, providing qualitative insights to help clients achieve their growth goals. The firm combines local knowledge of China with global expertise, serving a diverse client base that includes companies such as Apple, Yum! Brands, Crocs, Fidelity, Warburg Pincus, and P&G.