Shahrzad Rafati is the Iranian-Canadian Founder and CEO of RHEI, a global technology company headquartered in Vancouver, Canada. Founded in 2005, RHEI, formerly known as BBTV, develops AI solutions for content creators and media companies, including its "emotionally intelligent" Made platform and data licensing solution, RHEI Data Pro. Under her leadership, RHEI reaches 600 million unique viewers across over 150 countries every month.