Scott Bedbury — SPARQNOW

At-a-Glance

Serves as Founder and CEO of Brandstream, a global c-suite brand advisory firm founded in 1998.
Co-founder and chairman of Upstream Research and co-founder of Brookswood Lodge.
Former Chief Marketing Officer at Starbucks (1995-1998), where he helped launch the Frappuccino and open the company's first international stores.
Former Worldwide Advertising Director at Nike (1987-1994), where he launched the "Just Do It" global campaign.
Author of the book "A New Brand World," published in 2002.
Served as an advisor to companies including Airbnb, Samsung, Ferrero, and Microsoft.
Graduated with a Bachelor of Science in Journalism from the University of Oregon in 1980.

Biography

Scott Bedbury is a prominent American branding consultant, currently serving as the Founder and CEO of Brandstream, a global c-suite brand advisory firm he established in 1998. He is also a co-founder and chairman of Upstream Research and co-founder of Brookswood Lodge. Bedbury is recognized for his significant contributions to brand development at two of the world's most iconic companies, Nike and Starbucks, and is the author of "A New Brand World.