Sasha Strauss is an adjunct professor of brand strategy at the University of Southern California (USC) Marshall School of Business, UCLA Anderson School of Management, and the University of California, Irvine (UC Irvine) Paul Merage School of Business. He has held these roles since 2010 and 2011, respectively. Concurrently, he is the Founder and CEO of Innovation Protocol, an award-winning brand consultancy.
Through Innovation Protocol, Strauss teaches, speaks, and consults on brand strategy.