Sandra Matz — SPARQNOW

At-a-Glance

Serves as an Associate Professor of Business at Columbia Business School in New York
Author of 'Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior'
A computational social scientist, she studies human behavior and preferences using Big Data analytics and traditional experimental methods
Her research aims to understand how psychological characteristics influence real-life outcomes in business-related domains
Focuses on areas such as financial well-being, consumer satisfaction, and team performance

Biography

Sandra Matz is an Associate Professor of Business at Columbia Business School in New York. As a computational social scientist, she studies human behavior and preferences, employing a combination of Big Data analytics and traditional experimental methods. She is the author of the book 'Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior'.