Sam Conniff is a founder, speaker, and self-described 'Good Trouble-Maker' who specializes in helping individuals and teams navigate uncertainty. His work focuses on transforming the fear of the unknown into energy, agency, creativity, and opportunity. He aims to equip people with tools to thrive in an uncertain society, drive innovation, and lead others as 'Uncertainty Experts'.

Conniff's approach is rooted in research by neuroscientists and psychologists from UCL.