Ryan Smith is the founder and executive chairman of Qualtrics, an experience management (XM) company. He co-founded Qualtrics in 2002 in Provo, Utah, with his father Scott and brother Jared. The company was acquired for $8 billion in 2019, marking the largest private enterprise software acquisition at the time. In 2021, Qualtrics went public, operating independently under the Nasdaq ticker symbol XM.