Ruzwana Bashir is a British-American entrepreneur who founded and serves as CEO of Peek, a San Francisco-based travel company. Peek operates as a marketplace for travelers and locals to book activities in holiday destinations. Bashir has been a Board Member at SoFi since 2021. Her work has earned her recognition, including being selected for Forbes 30 Under 30 list on Technology in 2012 and Fast Company's 100 Most Creative People in 2014.