Roy Spence — SPARQNOW

At-a-Glance

Co-founder and Chairman of GSD&M, an advertising agency, since 1971.
Co-founder and CEO of The Purpose Institute, a consulting firm, since 2008.
Senior Adviser at Gallup, focusing on purpose, since 2012.
Co-author of the Wall Street Journal bestselling book, "It’s Not What You Sell, It’s What You Stand For" (2009).
Author of "The Amazing Faith of Texas" (2006) and "Don't Mess with Texas" (2006).
Received the Distinguished Alumnus Award from the University of Texas in 2004.

Biography

Roy Spence co-founded the advertising agency GSD&M in Austin, Texas, in 1971, alongside three other University of Texas graduates. He currently serves as Chairman of the Board. Over 45 years, GSD&M grew into a marketing and advertising company, working with clients such as Southwest Airlines, Walmart, BMW, The PGA TOUR, John Deere, and the United States Air Force.