Rob Luna is the CEO of Valtrion, LLC and the host of The American Capitalist Show. He is also a frequent on-air contributor for Fox Business, where he provides financial commentary. His insights have been featured in publications such as The Wall Street Journal and Barron's.

In 2002, Luna founded Surevest, a wealth management firm, which he successfully sold to CI Financial in January 2020. This acquisition marked CI Financial's first entry into the U.S. market.