Robert Cialdini — SPARQNOW

At-a-Glance

Regarded as the “Godfather of influence” for his cutting-edge scientific research and ethical applications.
President of INFLUENCE AT WORK since 1999, focusing on ethical influence training, corporate keynote programs, and the CMCT program.
Founder of Cialdini Institute since 2022.
Author of 'Influence,' which has sold over 3 million copies in more than 30 languages and is a New York Times Bestseller.
Author of 'Pre-Suasion,' a Wall Street Journal and New York Times Bestseller.
Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
Holds a Ph.D. in Psychology from the University of North Carolina and completed post-doctoral training from Columbia University.

Biography

Dr. Robert Cialdini is an internationally recognized expert in the fields of persuasion, compliance, and negotiation, earning him the reputation as the “Godfather of influence.” He has dedicated his career to researching the science of influence, which is reflected in his extensive peer-reviewed research and practical applications.