Rita Martins serves as the Head of Product Ecosystem, Digital Assets at LSEG (London Stock Exchange Group), a role she has held since 2024. She is a senior leader with a background in Financial Services, FinTech, and Web3, known for her work in pioneering strategy, partnerships, and product leadership. Martins is the author of the book "Web3 in Financial Services," published by Kogan Page in 2023, and also writes the Web3 Crossroads weekly newsletter.