Richard Reeves — SPARQNOW

At-a-Glance

Founder and CEO of United Food Brands (UFB)
Founded United Food Brands, a challenger FMCG group
Launched the UK's No.1 waffle brand
Partners with global manufacturers, brands, and creators to enter the market
Leads strategy, brand, commercial, and innovation at UFB

Biography

Richard Reeves is the Founder and CEO of United Food Brands (UFB), an FMCG group dedicated to developing and launching challenger brands in the UK retail sector. He established UFB with the conviction that the UK market required more innovative and exciting brands.

At United Food Brands, Reeves oversees strategy, brand development, commercial operations, and innovation. His work includes successfully launching products such as the UK's No.1 waffle brand.