Richard Cox Braden is the Founder and CEO of People Rocket, a company focused on activating innovation within teams. He is the author of 'Innovation-ish: How Anyone Can Create Breakthrough Solutions to Real Problems in the Real World,' a book that challenges the idea that innovation is exclusive to a select few. Through his work, Braden addresses 'Innovation Hesitation,' which he defines as the fear, friction, and false beliefs that prevent individuals from solving real-world problems.