Rand Fishkin is a serial entrepreneur and author, currently serving as the cofounder and CEO of SparkToro, a software company launched in 2018 that aims to make audience research accessible. He is also the cofounder and CEO of Snackbar Studio, an indie game maker established in 2023. Fishkin is the author of "Lost and Founder," published in 2018, and is a frequent keynote speaker on topics related to marketing and entrepreneurship.