Eric Bradlow — SPARQNOW

At-a-Glance

Serves as K.P. Chao Professor and Vice Dean of AI and Analytics at The Wharton School, University of Pennsylvania.
Co-Founder and Chief Research Officer at GBK Collective.
Authored "Testlet Response Theory and Its Applications" (2007) and "Marketing in the Financial Services Industry" (2009).
Holds a PhD and Master’s from Harvard University (1994, 1990) and a BS from The Wharton School (1988).
Fellow of the American Statistical Association and the American Education Research Association.
Recipient of the 2006 Technical or Scientific Contribution to the Field of Educational Measurement from the National Council on Measurement in Education.

Biography

Eric Bradlow is the K.P. Chao Professor, Professor of Marketing, Statistics, Education and Economics, and Vice-Dean of Analytics at The Wharton School of the University of Pennsylvania. He also holds the position of Chairperson of the Wharton Marketing Department. In addition to his academic roles, Bradlow is the Co-Founder and Chief Research Officer at GBK Collective.

Bradlow earned his PhD and Master’s degrees from Harvard University in 1994 and 1990, respectively.