Piera Luisa Gelardi

At-a-Glance

Serves as CEO & Co-Founder at NoomaLooma since 2025.
Co-founded Refinery29 (2005-2021), a pioneering media brand.
Co-founded 29Rooms (2015-2021), an influential pop-up.
Author of the forthcoming book "The Playful Way" (HarperCollins, 2025).
Recognized as one of Ad Age's "50 Most Creative People" and Entrepreneur's "50 Most Daring Entrepreneurs."
Holds a Bachelor of Science in Studio Art.

Biography

Piera Gelardi is a creative entrepreneur known for co-founding the pioneering media brand Refinery29 and its influential pop-up, 29Rooms. She currently serves as CEO & Co-Founder at NoomaLooma, a creative "fitness" club launched in 2025. Gelardi has been honored as one of Ad Age's "50 Most Creative People" and Entrepreneur's "50 Most Daring Entrepreneurs.