Pia Heidenmark Cook is a seasoned executive, board member, and author with extensive international business experience, particularly within consumer-facing sectors such as IKEA and travel & tourism. She currently serves as a Senior Advisor at Teneo since 2022 and at Eurazeo since 2023. Her expertise spans strategy, transformation, innovation, brand resilience, supply chain risk mitigation, operational efficiency, climate transition, and circular business models.