Phil Broad is a senior executive with over three decades of leadership experience in the Food & Beverage, retail, hotel, and hospitality industries. He has driven operational excellence, strategic growth, and customer-focused innovation across the Middle East, Asia, Europe, and Africa. Broad has revitalized globally recognized brands such as Starbucks, TGI Fridays, Costa Coffee, Wendy's, and Jumeirah Restaurants, managing operations for over 250+ hotels and spearheading large-scale expansions.