Peter McGuinness — SPARQNOW

At-a-Glance

Serves as Chief Executive Officer of Bel North America since February 2026, leading the Purpose*Full Snacking strategy.
Previously served as President and Chief Executive Officer of Impossible Foods.
Prior to Impossible Foods, he was President and Chief Operating Officer at Chobani.
Led Impossible Foods to expanded distribution and market share growth through product innovation and demand creation.
Helped scale Chobani into a diversified and category-leading lifestyle brand.

Biography

Peter McGuinness is the Chief Executive Officer of Bel North America, a position he assumed in February 2026. In this role, he is responsible for driving growth and leading the Purpose*Full Snacking strategy for the company in North America. Bel Group is a global leader in dairy, fruit, and veggie snacking, known for brands such as Babybel, GoGo squeeZ, The Laughing Cow, and Boursin.