Peter Fader — SPARQNOW

At-a-Glance

Professor of Marketing at The Wharton School, University of Pennsylvania since 1987.
Co-founded Zodiac in 2015, which was acquired by Nike in 2018.
Co-founded Theta in 2018 and Incompass Labs in 2022.
Pioneered groundbreaking approaches to quantifying qualitative human performance data.
Author of 'Customer Centricity' and co-author of 'The Customer Centricity Playbook'.
Recipient of the Pei-Yuan Chia Professorship since 2003.
Holds an SB in Mathematics, and an SM and PhD in Marketing.

Biography

Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania, a position he has held since 1987. His research focuses on the analysis of behavioral data to forecast customer shopping and purchasing activities.